CONSUMER ARE STATISTICS,
CUSTOMER ARE PEOPLE
WHY CONSUMER ARE STATISTICS?
Consumer are considered as the last person in the marketing world. They will buy the product/services and use it for their own good. Also, the marketers will observe them as their target audience and analyzed them using market segmentation.
CONSUMER
For example, people who buy food at:
They buy food to fulfill their needs. For McDonald's company, the target audience of their products are mostly families, students and workers.
Customer works both ways. 1) They can work as a re-seller who purchase the product/services from the producer and sell to others. 2) Or they can be the final customer who buy product/services that benefits them.
WHY CUSTOMER ARE PEOPLE?
For example:
The Producer
The product
The Wholesaler & customer
1) Sri Ternak Mart (the wholesaler) will buy milks (the product) from the Dutch Lady company (the producer) to sell to their consumer. The wholesaler is the customer of Dutch lady.
The Wholesaler & customer
The product
The Last Customer
2) People (the customer) will come to the Sri Ternak (the wholesaler) to buy Dutch Lady Milk as to fulfill their needs.
PREFERENCE
LOCAL
ARTIST
MAYA KARIN
PRODUCTS
MAKE UP
Brand: SEPHORA
Reason: To cover her flaws and build up her confident
1
SHAMPOO
Brand: L'Oréal
Reason: To keep her hair smooth and silky
3
2
NECKLACE
Brand: PANDORA
Reason: Make her outfit look strong and feminine
HIGH HEEL
Brand: HERMES
Reason: Help her to walk confidently and be proud with her personality
4
PERFUME
Brand: VERSACE
Reason: To change the way she feel about herself and they way and they way people distinguish her
5
SERVICES
1
HAIR TREATMENT
Company: MICO Hair Saloon
Reason: To makeover her hairstyle and feel more attractive
3
EXERCISE
Company: Celebrity Fitness
Reason: To keep her body fit and less stress
2
FACIAL TREATMENT
Company: HANNA Medispa
Reason: To maintain youthful and healthy-looking skin
4
TAILOR
Company: Amelia Hassan Fashion
Reason: Able to choose her own design, style and cutting
5
MEDICAL
Company: Mediviron Clinic
Reason: To make sure her health in a good condition and to avoid illlness
MY EXPERIENCE OF PERCEPTUAL PROCESS TOWARDS PRODUCT
My experience with ‘Spicy Chicken McDeluxe' burger can be describe through the three stages:
EXPOSURE
ATTENTION
INTERPRETATION
This 1st stage is how McDonald’s burger make contact with my sense of stimuli. First, the product’s appearance is really mesmerizing as it can persuade me to buy it. The burger also create a perfect smell of chicken and the mayonnaise. While I’m eating, the taste of the spicy chicken patty flow through my mouth and produced the crunchy sound that could makes me satisfied. Plus, the texture of the bun is quite fluffy and perfectly fit with the patty.
The 2nd stage is how I actually been noticed about the product. I have seen McDonald’s ads at everywhere, especially on the television, billboard and the internet. Also, McDonald’s restaurant can be seen at every places. In this matter, McDonald’s had used the right approach towards the customer to purchase the product. This shows that McDonald’s already managed to grab attention of their consumer.
The last stage is interpretation that occur after the stage of exposure and attention. In this part is when we saw an ads or logo we already had the information about what does it about. The moment we see the ‘M’ logo, our mind will interpret that the logo is a McDonald Company.
STORE LAYOUT
MAPPING
